Break from an Eye Sore

source albin holmqvist

Do you ever feel like you're constantly being bombarded by loud advertising?  Images, images and more images almost pain the eye.  You're amused when somebody actually comes up with a slogan that you'll remember five minutes from right now.  I'm a big believer in less is more.  Simplicity is key.  I may not always live my life as such, but not for a lack of good attempt.
The EF International Language Centers commissioned Albin Holmqvist to refresh their brand.  He created 40 iconic typographic logotypes, one for each EFILC destination.
Clean slate + typography + one image = brilliant.  All it takes is one word or one little image to spark an emotional connection that gets the audience thinking.  Taking a look at what Holmqvist has done here for EFILC makes me want to travel this world and fly by the seat of my pants.



P.S. I'm not at all discounting the visitcalifornia.com commercials about common misconceptions of "Californians".  That was really entertaining, and unfortunately, I'm sure it amused enough people to bring even MORE tourists to our lovely state.